One of my favourite marketing gurus Seth Godin once said that people don’t buy goods and services – they buy relations, stories, and magic. I could not agree more.
In this day and age, they want to hear stories, feel emotions, and get experiences.
And this, my dear, is exactly what personal branding is.
Creating and mindfully developing your personal brand is an essential step towards your entrepreneurial success, no matter what your niche is. We all have a unique story to tell and trust me when I tell you that your personal experience can become your main selling point.
"How" - you may ask?
The thing is that now, more than ever, people are craving realness and genuineness. In a world full of fake and the same, building an authentic personal brand is the best thing you can do to stand out and create a unique space for you, your offer, and your business.
Not convinced yet?
Here are 5 more reasons to start creating your AUTHENTIC personal brand today!
This one is pretty straight forward – while no brand creates no connections, having a personal brand opens the way to build strong personal relationships with your customers.
Not having a personal brand does not allow you to share your story – people don’t know who you are, what you do, and how you can help them. Meanwhile, sharing your unique story through your personal branding makes your customers feel familiar with you and, most importantly, trust you.
Just like with any relationship, loyalty is a must. An authentic personal brand does not only create connections with your customers, but it allows you to maintain them too.
After getting to know you and your story, consistent personal branding will make your customers continuously come back to your page.
And trust me when I tell you – this is exactly what you are looking for. Creating a loyal customer base allows you to take a step back from the frustrating trying-to-find-my-next-client hustle and work on growth and scaling.
Let me illustrate this by an example. Imagine that you are going sneaker shopping and you find two pairs you really like. While one of them is cheaper and is made by the brand you have never heard before, the other pair is a bit more expensive, but is made by your favourite and trusted brand Nike.
Which pair of sneakers would you choose?
And this, my dear, is the power of branding. The good news is – your personal branding can create the exact same effect on your products and services.
When someone comes across similar offers with different pricings, it is most likely that they will end up choosing the cheapest option. However, if your personal branding game is on, people will see value in working with you specifically and will be willing to pay more.
Having an authentic personal brand is the best way to win over your competitors. You see, after you put yourself out there, share your story, and introduce your unique offer, customers will want to work with you specifically.
In other words, your competitors become irrelevant, and instead of being an option, you become THE option.
Speaking from personal experience, building an authentic personal brand helped me shift from being a business coach to being Dovile, the business coach. Now, clients approach me specifically because of my unique expertise and experience, and not because they randomly came across my page. Result? I have wonderful clients who are truly excited to work with me specifically!
It is no secret that client attraction is a crucial part of any business. It is neither a secret that it can get tough, or sometimes even frustrating, tiring, and annoying.
However, it does not have to be that way, and working on your personal brand is the trick here.
If used in the right way, your personal brand can be your best marketing strategy. You see, after you establish your authentic personal brand, start working with clients, and keep everything consistent, recommendations and the word of mouth will do its magic.
Forget the constant hustle and no results – client attraction can truly be effortless, easy, and fun.
As you can see, there are more than enough reasons to start working on your personal brand. It is a true game-changer to any business, helping to drive sales, attract new clients, and keep the ones you already have.
Most importantly, don’t forget to be yourself – true, unique, and authentic.
Convinced, but not sure where to start?
Make sure to grab my free Personal Brand Blueprint, which reveals the first clear steps to take to build an authentic personal brand online. And if you need even more help and support, get in touch - I'll be happy to help you show your uniqueness to the world!