5 Things To Invest Into To Help Your Small Business Grow

One of the attractive things about starting an online business is the fact that there are no upfront costs, or they're minimal. It lowers the barrier for people to become entrepreneurs, and it allows them to try something new without getting into debt or ruining their lives if something goes wrong. 

However, just because it is easy to start a business in our day and age, and it doesn't cost a fortune, it doesn't mean we should completely forget about investing in our businesses. 

If you want to see massive success and grow your business, you need to always invest in it and improve it, or you're not going to make it big. 

So, today I made a list of 5 things I believe are worth investing in when you're starting your own online business. 

Investing in these five things has paid off to me big time, and I could not recommend it more for you. Trust me, it's going to be worth it in the long run. 

So, let's jump in. 

5 Things Worth Investing In For Your Business

#1: Designer to create consistent branding 

Nothing screams "cheap & unprofessional" louder than inconsistent, all-over the place branding. It's sad, but it's true. 

Now, I know that there are so many free design tools like Canva out there that allow you to create your own logos and branding very easily yourself. However, designers are learning their craft for many years for a reason. They know which colors go together, how to make fonts look great, and how to create a logo that stands out and is timeless.

It's important that your branding is consistent, and all the details are polished. You're lucky if you have an eye for design, as you can make it work for you, but not many of us have the skills.

So, if you're going to invest in your business, think about investing in branding and professional logo as it will be an investment that will last you for years to come. 

#2: Professional pictures

Another part of your business that is so important to get right. No one wants to visit a website that doesn't have professional brand photography or have images taken with the phone. 

The first thing I did before starting my business was to organize a professional photoshoot to represent my business, my team, and me. 

And I recommend you save up and do that for your business as well. Because people don't get to interact with you face to face, you need to make sure that the images speak for themselves. 

You want to come off friendly, trustworthy, and worth their time. Also, if you have professional pictures of yourself, people will see that you're serious about your business, and it will add you authority points in their eyes. 

Just look at any successful female entrepreneurs like Maria Forleo or Jenna Kutcher. Their brand photography represents their brands very well. 

Also, you can use your professional pictures not only on your website but on social media and email lists as well. If you're going to speak on panels, ar attend events. It's always best to send in professional images and not selfies. 

I personally still do 1-2 hours shoots to update my gallery and so that I would have professional pictures that are up to date for my website, social media, and other important things. 

#3: Education 

I invested a lot in my education (university, training online courses, my business coach). And so should you. 

The value I get from online courses and working with my business coach was incredible - I don't waste time googling random things and putting them together. 

Online courses save you the time you would be spending trying to research things yourself. The same goes for business coaches. 

It is such an important part as we should never stop learning. So, if you were on the fence about investing in a business coach or an online course, stop overthinking it and make a move. It's going to be worth every dime you invest. 

#4: Virtual Assistant/freelancer 

Outsourcing is the best thing you can do for your business. As soon as you can afford even the smallest help, do it. It's going to make your life so much easier. 

Now, I know that a lot of people think that they are irreplaceable, and no outside person can do things better. That's not always right - you can't be the best at everything, and having someone by your side for at least a few hours a week can help you move forward faster. 

Also, when you outsource some of the work you do, you can set aside time to work on bigger things for your business. Like strategies, future plans, and PR plans to expand and grow bigger. 

A little tip: don't hire the first candidate & explore a few options. From my experience, my last interviews were the ones when I finally found The One.

#5: Business coach 

People who don't have business coaches are seriously missing out. You always need to have a mentor, no matter what season of life you're in. 

A good business coach can help you to move forward much faster, keep you accountable, and, most importantly, make you believe in yourself and your potential. It is also great to have someone who is ahead of you and have been in your shoes. That type of experience comes in handy, and you can't find it in places like Universities or schools.

I have invested in various business coaches in my past, and every time I made that decision, this followed by the significant growth of my business. So, I recommend you start investing in finding yourself a good business coach. 

Final thoughts

And here you have it. The best investments you can make for your business to grow faster and more efficiently. I know it can be scary to invest and spend your hard-earned money, but investing back in your business is crucial for its success.

You can start by investing small, outsourcing tasks and online courses, and then moving onto bigger investments as you feel more comfortable. 

Have you ever wondered what it is like to have a business coach? Well, then it is about time you jump on a free discovery call with me to discuss your business. Book your time here.